Women’s Health has actually called Maura Lynch its beauty and lifestyle director. At Women’s Health, she will be accountable for all beauty content, as well as supervising home coverage and top-editing style stories. Women s Health said it has actually since broadened the role to include beauty and oversight of lifestyle coverage.

Lynch will start March 14 and report to editor in chief Amy Keller Laird.

Maura is both a market whiz able to find trends prior to they become trends along with a real wordsmith who imbues even one of the most fundamental beauty story with wit, freshness and cultural significance, Laird said. Beauty is a huge category for the brand and Maura will be a crucial contributor for its continued development.

Prior to her gig at InStyle, Lynch functioned as senior beauty editor of Lucky, as well as held beauty functions at Teen Vogue and Elle.

For her part, Lynch provided: I’ve loved viewing Women’s Health develop under Amy’s leadership, and I share her vision for producing content that empowers readers, which is why I am so excited to join the group. The most impactful step in any beauty regimen is taking care of yourself, and I wish to bring that philosophy to the pages I work on monthly, with stories that are as intelligent as they are amusing.